Badge is a national cultural

Badge widespread commercialization, because the commercial logos (trademarks, shop standard) is aimed at the general public, and are not necessarily interested in the large number of "heraldic", so these are more and more simplicity of the logo, signifying , such as mark "Shell" petrol many changes over the past century, the more it changes the more simple. Because of this simplicity, the symbol of the need, with particular emphasis on contemporary business logo, colors, symbols, text-shaped design, a number of well-known business logo itself from such a unique color and Chinese character composition (such as Coca-Cola red and white badge is actually logo color, and unique COCACOLA text).